Qualification-First Forms
Wizard-style form flows that ask the right questions before collecting contact info — so you know who’s worth calling before you pick up the phone.
Lead Capture & Qualification
More Leads Isn’t the Goal. Better Leads Is.
FlintHorn builds lead capture websites designed to qualify prospects automatically — so your sales team spends time on the right people, not everyone who fills out a form. Powered by Newt, our own lead qualification tool built for exactly this problem.
Lead capture that actually qualifies.
A contact form is not a lead capture strategy. Here’s what we build instead.
Automated Lead Scoring
Powered by Newt — prospects are automatically scored as Hot, Good, Okay, or Not a Fit based on their answers. No manual review required.
Conversion-Focused Landing Pages
Purpose-built pages designed around a single conversion goal — not general-purpose pages with a form bolted on.
Conversion Rate Optimization
We analyze your existing lead flow, identify where prospects drop off, and redesign the capture experience to convert more of the traffic you already have.
Lead Analytics & Tracking
Form starts, completions, drop-offs, time per question — visibility into exactly where your lead flow is working and where it isn’t.
Outcome Tracking
Newt tracks what happens after the lead — booked, lost, ghosted — and feeds that data back into scoring over time. Your qualification gets smarter as you use it.
Why we built Newt — and why it matters for your site.
Most agencies design lead capture. We designed a tool to solve the problem behind it.
The problem
Most lead capture forms tell you nothing useful.
A contact form that collects a name, email, and “tell us about your project” gives you a list of contacts — not a list of leads. You have no idea who’s serious and who’s browsing. Your sales team calls everyone and wastes hours on prospects who were never going to buy. Meanwhile the good leads — the ones ready to move — are waiting for a callback that comes too late because your pipeline is clogged with noise.
What we built Try Newt free →
Newt qualifies your leads before they reach your inbox.
Newt is a lead qualification tool we built because we kept seeing the same problem across client sites. It uses a wizard-style question flow — prospects answer a short set of questions, and Newt scores them automatically: Hot, Good, Okay, or Not a Fit. By the time a lead hits your inbox, you already know their budget range, timeline, service fit, and how serious they are. Your sales team calls the Hot leads first. Everyone else gets the appropriate follow-up cadence.
Built into our process
We don’t just recommend Newt. We build it into the sites we design.
When FlintHorn builds a lead capture website, Newt is part of the architecture — not an afterthought. The qualification flow is designed alongside the page layout, the scoring logic is configured for your specific service and customer profile, and the outcome tracking is set up before launch. You start collecting qualified lead data from day one, not after months of manual refinement.
Gets smarter over time See how Newt works →
Your lead scoring improves the more you use it.
Newt tracks outcomes — when a lead books, when they go cold, when they ghost. That data feeds back into the scoring model over time, tightening the qualification logic based on what actually converts for your business. Most lead scoring tools are configured once and never touched again. Newt is built to improve with use.
0
Lead Score Buckets
Hot, Good, Okay, Not a Fit
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Manual Scoring Required
Fully automated qualification
0%
Of Our Lead Capture Builds Include Newt
Built in, not bolted on
Free
Newt Starting Plan
Start qualifying leads at no cost
How we work
Our lead capture design process.
From your current form to a qualified lead pipeline — here’s how we get there.
1
Lead Flow Audit
We review your current lead capture setup — forms, landing pages, conversion rates, and what happens to leads after they come in. We identify where prospects are dropping off and what information you’re missing that would help you qualify them faster.
2
Qualification Logic Design
We work with you to define what a good lead looks like for your business — budget range, timeline, service fit, geographic area, project type. That logic becomes the foundation of your Newt qualification flow.
3
Newt Configuration
We build your Newt qualification wizard — the question sequence, scoring rules, and outcome buckets — configured specifically for your customer profile. We set up outcome tracking so you can record what happens to each lead after it comes in.
4
Page Design and Build
We design the lead capture page or pages around the qualification flow — conversion-focused layouts, clear value proposition, trust signals, and a form experience that feels like a conversation rather than a data collection exercise.
5
Launch and Optimization
We launch, connect analytics, and monitor form starts, completions, and drop-offs for the first 30 days. We use that data to refine the question flow and page design for better conversion.
FlintHorn vs. a standard contact form
What qualified lead capture actually looks like.
| Feature | FlintHorn + Newt | Standard Contact Form |
|---|---|---|
| Automatic lead scoring before inbox | ✓ | ✗ |
| Qualification logic configured for your business | ✓ | ✗ |
| Wizard-style flow that improves completion rates | ✓ | ✗ |
| Budget, timeline, and fit captured upfront | ✓ | ✗ |
| Outcome tracking (booked / lost / ghosted) | ✓ | ✗ |
| Drop-off analytics per question | ✓ | ✗ |
| Scoring that improves over time | ✓ | ✗ |
| Free to start | ✓ | ✓ |
Lead capture questions, answered.
What is Newt and how does it work?
Newt is a lead qualification tool we built to solve a specific problem — most contact forms collect leads but give you no way to tell who’s worth your time. Newt uses a short wizard-style question flow to qualify prospects before they reach your inbox, then scores them automatically as Hot, Good, Okay, or Not a Fit based on their answers. You can try it free at newt.io.
Do I have to use Newt to work with FlintHorn on lead capture?
No — but we think you’ll want to once you see it in action. We can build conversion-focused lead capture pages and optimize your existing forms without Newt. That said, the qualification and scoring layer is what separates a lead capture page from a lead capture system, and Newt is how we deliver that.
What makes a lead capture page different from a regular landing page?
A lead capture page is built around a single goal: getting a qualified prospect to identify themselves. Every element — the headline, the form flow, the trust signals, the CTA — is optimized for that conversion. A regular landing page often has multiple goals competing for attention. The difference in conversion rates between a purposely designed lead capture page and a general page with a contact form is typically significant.
How do you decide what questions to put in the qualification flow?
We start with your definition of a good lead. What budget range do you want to work with? What timeline signals serious intent? What service fit criteria knock someone out immediately? We translate your sales team’s mental model into a question sequence that captures that information naturally, without feeling like an interrogation.
Can Newt work with my existing website or does it require a full rebuild?
Newt can be integrated into an existing site — it doesn’t require a full rebuild. We can add a Newt qualification flow to your current lead capture pages as a standalone project. A full lead capture page redesign around the Newt flow typically converts better, but integration-only is a valid starting point.
How do you measure whether the lead capture is working?
We track form starts, completions, and drop-offs per question to identify friction points in the flow. We track lead score distribution — what percentage of your leads are coming in as Hot vs. Good vs. Not a Fit. And we track outcomes — booked, lost, ghosted — to measure what’s actually converting downstream. That’s the full picture most agencies aren’t measuring.
What clients say about working with us
“Before Newt, our sales team called every lead that came through the contact form. Half were tire-kickers. Now leads come in pre-scored — our team calls the hot ones first and the conversion rate has more than doubled. It is the single highest-ROI tool we have added.”
“The qualification form FlintHorn built with Newt feels like a conversation, not a survey. Our form completion rate went up and the quality of leads improved dramatically. We actually know who is worth calling before we pick up the phone.”
Lead capture resources
What we’re writing on lead capture, qualification, and conversion.
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